WOC introduces fresh, unique lifestyle and fashion brands from all around the world to the Israeli market. The brands we choose are design and fashion forward, trend setting ones.

 

WOC distributes to over 70 of the leading Israeli high-end retailers that have 120 selling points combined. Founded in 2010, WOC has since established its reputation in the Israeli market, and is regarded among retailers as an authority on contemporary home décor and fashion.

 

We get excited when we discover a new brand that speaks to us in the language of now.

 

 

WOC is the lifestyle & fashion division of Zer Holdings Ltd., which imports and distributes a wide range of products in Israel.

Zer Holdings Ltd. is part of the Zer Group, established in 1976.